To effectively conduct the evaluation phase of the PD process, a PGA Professional should assess:

• A. What Is Working or Not, Is It Attracting New Players and Retaining Current Players, Are They Spending More, The Effectiveness of the Program
• B. Track Only Attendance
• C. Focus Solely on Revenue
• D. Focus Only on Participant Satisfaction

Answer: (A)

In the evaluation phase, you want a holistic view of how the program is performing. The best approach is to assess what is working or not, whether it’s attracting new players and keeping current players engaged, whether participants are increasing their spending (showing perceived value), and the overall effectiveness of the program. This broad picture helps you adjust what’s needed, scale successful elements, and improve areas that aren’t delivering results.

Focusing on only one metric falls short. Tracking attendance alone only shows participation, not outcomes or business impact. Focusing on revenue alone ignores whether the program is actually delivering value or retaining players. Focusing only on participant satisfaction may miss whether skills improve and whether the program grows the player base or revenue. The integrated evaluation approach covers all these aspects, guiding good decisions for the PD program.